At The Fizz Boutique, I bring fashion to life through creative content, strategic marketing, and eye-catching design. I create engaging and visually compelling social media content, from TikTok videos to Instagram posts and Stories, showcasing the boutique’s latest arrivals, exclusive promotions, and behind-the-scenes moments to drive customer engagement and sales. Beyond digital marketing, I design and merchandise in-store product displays that enhance the shopping experience and maximize sales potential. I also help design custom merchandise, ensuring each piece aligns with the boutique’s brand identity and resonates with our audience. With a blend of creativity, trend awareness, and strategy, I help The Fizz Boutique build an authentic brand presence that keeps customers engaged and excited.
Custom Merchandise
Bringing this custom Fizz Boutique merchandise to life was a creative and strategic process that allowed me to blend design, branding, and trend awareness. I was responsible for conceptualizing the design, selecting the perfect color palette and typography, and ensuring the final aesthetic aligned seamlessly with the boutique’s identity. Collaborating with one of the brands we carry in-store, I worked closely to refine the details and produce a high-quality, on-brand collection. From the mocha-toned fabric to the bold puff-print accents, every element was thoughtfully chosen to resonate with our customers and elevate The Fizz Boutique’s brand presence.
Instagram- Posts & Stories
TIK Tok
TikTok is a dynamic and creative space that allows The Fizz Boutique to engage with our audience in fresh, exciting ways. From hopping on trending sounds, to curating event-inspired lookbooks, my content strategy is all about blending fun, fashion, and brand storytelling. Whether it’s showcasing new arrivals, highlighting in-store displays and events, or giving followers a behind-the-scenes look at new arrivals, each video is designed to captivate, entertain, and grow our community. By leveraging TikTok’s ever-evolving trends, I help The Fizz Boutique stay relevant, expand its reach, and connect authentically with new audiences.
Atlanta Market
Attending the Atlanta Market was an absolute dream! This incredible hands-on experience gave me an inside look at the buying process, from selecting pieces that align with customer preferences to understanding market trends in real time. I had the opportunity to connect personally with the people behind the brands our customers know and love, gaining insight into their creative processes and business strategies. This experience deepened my appreciation for the intricacies of retail buying and the relationships that drive the fashion industry.
